Global Stars Embrace the American Spirit of the Game
Adidas has officially debuted “LA PREPARACÍON AMERICANA”, a short film that captures the electrifying energy of football’s evolving culture ahead of the FIFA World Cup 2026™.
The cinematic project follows some of the world’s biggest football stars as they embrace a new kind of preparation—one inspired by creativity, individuality, and the unique spirit of the Americas.
Set against vibrant cityscapes, training grounds, and community fields across North and South America, the film explores how players are redefining what it means to get ready for the world’s biggest tournament. Adidas uses this campaign to highlight not only the athletes’ physical readiness but also their emotional connection to fans and local cultures that shape their game.
“LA PREPARACÍON AMERICANA” celebrates freedom—freedom to play, to express, and to belong. Through powerful visuals, rhythmic energy, and authentic storytelling, the film pays tribute to the new generation of players who see football not just as a competition, but as an art form.
As excitement builds toward the FIFA World Cup 2026™, hosted across the United States, Canada, and Mexico, Adidas positions itself at the center of this cultural moment—uniting fans and athletes under one message: preparation is more than practice, it’s passion in motion.
