The soul legend teams up with the Liberian-American designer for a creative reimagining of a timeless message
Two cultural powerhouses — Erykah Badu and Telfar Clemens — have come together in a celebration of music, art, and fashion. To mark the 20th anniversary of Telfar, the visionary brand has collaborated with Badu to recreate her classic 2000 hit, “Bag Lady.”
The project blends nostalgia and innovation, reminding fans of the song’s enduring message about self-love, freedom, and letting go of burdens — this time, through the lens of fashion.
Telfar Clemens, a Liberian-American designer from Queens, New York, is the founder of the globally acclaimed brand Telfar, known for its signature “Shopping Bag,” also dubbed “the Bushwick Birkin.” For two decades, Telfar has redefined luxury with its motto, “Not for you — for everyone,” blending accessibility and inclusivity with bold design.
In this new visual and campaign, Erykah Badu reimagines “Bag Lady” in her own signature bohemian style — walking through city streets with an array of Telfar bags draped over her arms. Each bag represents a story, an emotion, and a connection, echoing the song’s message about the weight we carry — but this time transformed into symbols of pride, identity, and artistic expression.
The collaboration feels deeply authentic — two creative forces merging soul and style. Badu’s spiritual artistry complements Telfar’s mission to empower individuality through design. The campaign not only honors the past but also celebrates the evolution of both icons — from soulful melodies to modern luxury fashion.
As the video and campaign circulate online, fans are calling it a full-circle moment — where timeless music meets cultural innovation.
