Nicebet Liberia and Cantina Wine tap into music’s influence with strategic ambassadorship
Liberian Gbema artist Brickson signs major endorsement deal with Nicebet Liberia and Cantina Wine.
Marking a new era of cultural branding and artistic recognition.In a landmark moment for Liberia’s music industry, rising Gbema artist Brickson has officially inked a dual endorsement deal with Nicebet Liberia, a leading sports betting platform, and Cantina Wine, a premium beverage brand.
The announcement was made via Brickson’s Instagram, where he shared a celebratory photo of the signing ceremony, captioned with gratitude and excitement for the journey ahead.Brickson, known for his vibrant fusion of traditional Gbema rhythms with modern Afrobeat influences, has steadily built a loyal fanbase across Liberia and the diaspora.
His partnership with Nicebet and Cantina Wine signals a growing recognition of Gbema music’s commercial appeal and cultural relevance.
The endorsement deal includes brand ambassadorship, promotional appearances, and exclusive content collaborations. Brickson will represent Nicebet’s youth-focused campaigns, promoting responsible gaming and entertainment, while Cantina Wine will feature him in lifestyle branding aimed at celebrating Liberian heritage and sophistication.
Both companies praised Brickson’s authenticity and influence. Nicebet Liberia stated that Brickson embodies the energy and ambition of Liberia’s youth, while Cantina Wine emphasized his role in elevating local culture through music.
This move not only boosts Brickson’s career but also sets a precedent for Liberian artists seeking corporate partnerships. It reflects a broader trend of brands aligning with cultural figures to deepen community engagement and expand market reach.
