Founded by Solomon Smith and Patrice Panton, Zero Tolerance leads a new wave of creativity in Liberia’s growing fashion and entertainment scene
Liberia’s streetwear scene just got louder, bolder, and unapologetically stylish with the arrival of Zero Tolerance, a new fashion brand founded by Solomon Smith and Patrice Panton.
Officially launched on October 24, the brand made an explosive debut with a sold-out pop-up sale, signaling a strong demand for locally inspired fashion rooted in confidence and authenticity.
Zero Tolerance brings a raw, urban aesthetic that merges modern street culture with Liberian pride — a reflection of the country’s fast-growing creative identity. Both Solomon and Patrice have positioned the label as more than just a clothing line; it’s a lifestyle statement that challenges young Liberians to express themselves without apology.
Their success comes amid a broader renaissance in Liberia’s entertainment and fashion industries. From the rise of popular names like Waterside Brand, Big Drip, WXRLD Leaders, and KOLOQUA, a new generation of designers and entrepreneurs is redefining what it means to be stylish, proud, and Liberian.
With the energy surrounding Zero Tolerance’s debut, it’s clear that the brand isn’t just following trends — it’s setting them. As Liberia’s creative movement continues to expand, Solomon and Patrice are proving that the nation’s next big export might just come from the streets of Monrovia, stitched with ambition and attitude.
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