Future Joins Louis Vuitton as a “Friend of the House”
The Atlanta rap icon aligns with the luxury brand under Pharrell Williams’ creative vision
Louis Vuitton has officially named Future as a “Friend of the House” for its menswear division, further strengthening the brand’s connection to global music and street culture.
The announcement places the Grammy-winning rapper among an elite group of creatives and tastemakers who represent the fashion house’s identity and influence worldwide.
As a Friend of the House, Future will collaborate with Louis Vuitton on select campaigns, appearances, and cultural moments, reflecting the brand’s evolving relationship with contemporary music and style.
His appointment comes under the creative direction of Pharrell Williams, whose leadership has ushered in a bold new era for Louis Vuitton menswear, blending luxury craftsmanship with modern cultural relevance.
Future joins a prestigious roster of Friends of the House and House Ambassadors that includes athletes, actors, musicians, and creatives from across the globe. Known for his distinctive sound, trend-setting style, and lasting impact on hip-hop, Future’s partnership feels like a natural fit for the brand’s forward-thinking approach.
The move highlights Louis Vuitton’s continued commitment to aligning with influential voices shaping today’s culture, while solidifying Future’s status as both a music and fashion icon.
