Pogba and Dembélé Face Off in adidas Football’s Star-Studded 2026 Campaign

The January release blends humor, rivalry, and football culture in a bold Predator vs F50 showdown

Adidas Football has unveiled a major new commercial starring Paul Pogba and Ousmane Dembélé, released in January 2026, capturing immediate attention across the global football community.

The campaign centers on a playful “sales battle” concept that asks fans to choose between Chaos or Control, symbolized by adidas’ iconic F50 and Predator boot lines.

In the ad, Pogba leads the red side, representing the Predator and the philosophy of control, while Dembélé commands the green side, embodying the speed and unpredictability of the F50 and chaos on the pitch. The commercial leans heavily into personality, rivalry, and humor, making it instantly engaging for fans.

Packed with football culture easter eggs, the ad rewards close viewers. Pogba’s recognizable “DJ Big Vado” ringtone makes an appearance, while Dembélé recreates his trademark go-to-sleep celebration. There is also a nostalgic callback to Nabil Fekir’s famous “I récupère le ballon” line, adding another layer of inside humor for dedicated supporters.

The commercial went viral for its subtle but sharp trolling of FC Barcelona, featuring Dembélé’s familiar smile following a Champions League knockout, with a background scoreboard referencing the match. The bold creative choice sparked widespread discussion and replay value, cementing the campaign’s cultural impact.