Afrobeats superstar’s fashion partnership continues to thrive with global impact and creative innovation
Four years after signing his groundbreaking global brand ambassador deal with Puma, Nigerian music icon Davido is celebrating a major milestone in his fashion journey. The partnership, which began in December 2021, has evolved into a dynamic business relationship that blends music, culture, and streetwear.
Davido’s collaboration with Puma has gone beyond endorsements. He’s played a hands-on role in designing collections that reflect his vibrant personality and African heritage. From sneakers to track jackets, each release under the Davido x Puma label has showcased bold aesthetics and cultural pride, resonating with fans across continents.
The partnership has also positioned Davido among elite global ambassadors like Neymar Jr., with his collections launching in major fashion hubs including New York and London. His second collection, released in 2024, featured the “Jet Set” line—an homage to his international lifestyle and commitment to representing Africa on the world stage.
As Davido marks four years with Puma, the success of the collaboration underscores his influence not just in music, but in global fashion. With more drops expected, fans can look forward to more innovation, more style, and more Davido. This partnership remains a blueprint for artist-led fashion excellence.
