“Squabble Up” soundtracks L.A.’s triumph over Toronto in a bold display of West Coast pride
Nike has released a high-energy commercial celebrating the Los Angeles Dodgers’ dramatic World Series win over the Toronto Blue Jays, and it’s already making waves. The ad features Kendrick Lamar’s fiery track “Squabble Up”, turning the victory into a cultural moment that blends sports, music, and city pride.
The Dodgers clinched the championship in a nail-biting Game 7, with an 11th-inning home run sealing their second consecutive title. Nike wasted no time in dropping the ad, remixing its classic “I Love L.A.” campaign with Lamar’s aggressive anthem—a track originally aimed at Toronto native Drake during their 2024 rap feud.
The commercial doesn’t just celebrate baseball—it’s a layered nod to L.A.’s dominance in both sports and music. Lamar’s “Squabble Up,” known for its bold lyrics and Compton-rooted energy, underscores the Dodgers’ resilience and swagger. The ad features clips of the team’s celebration, city landmarks, and fans erupting in joy, all set to Lamar’s voice commanding the moment.
The timing and tone of the ad have sparked conversation online, with fans praising Nike’s ability to tap into cultural relevance. By pairing Lamar’s track with the Dodgers’ win over a Toronto team, Nike delivers a message that’s as much about rivalry as it is about victory.
This campaign proves once again that when L.A. wins, it wins loud—and Nike knows exactly how to amplify it.
